Global Infusion Group (GIG) is a global catering, logistics and brand support company with 31 years experience across the globe. A live event support specialist, with offices & facilities in Asia, Europe, the Americas & the Middle East in addition to an extensive worldwide network of partners and suppliers.
We’re the umbrella you wish you had when the heavens open and the rich double chocolate fudge cake without the calories. We’re all the things you never expected to find in one place – practical imagineers, orderly flexibility, experienced innovators, approachable professionals.
GIG and their complimentary divisions work in all manner of challenging environments, from the Olympics to Mongolian ice fields, GIG achieve an unrivalled reputation based upon experience, success, adaptability and professionalism.
From the global sporting events to international festivals, music tours and corporate hospitality for the most exclusive of guests, Global Infusion Group are ideally placed to ensure quality and consistency at any major event across the globe.
Best Work Moment: Winning our first award
Things that Baffle Me: People who leave work on time
Best Advice: "If you like what you do for work, you'll be good at it" Grandpa Laurenson
Guilty Pleasure:The Archers
Signature Dish: Chocolate Guinness Cake
"Learn from your mistakes don't repeat them..."
Likes: Her New Cooker 'Brian'
Guilty Pleasure: Interior Design Magazines
Bugbear: People who aren't passionate about what they do
Can you cook: No, but I can reheat
Strangest thing ever eaten:Fish & Chips
Favourite Event:Porsche Snow Force, in Mongolia, on a frozen lake!
Strangest Thing Ever Eaten: Christmas Dinner on a Pizza
Greatest Achievement: Watching Arachnophobia without Crying
"What's the deal with Stonehenge?!"
As Tony Laurenson sets off on tour with Joe Jackson and then Iron Maiden on February 7th Eat to the Beat is born providing catering for production, crew and artists.
Eat to the Beat are now able to cater on 5 tours simultaneously with our portable flightcased kitchens, in other news – we gave up on the potato oven!
Its time to go more corporate with the formation of the Chevalier Catering Company plus the purchase of our first mobile kitchen sees ETTB branch out into Film & TV.
The purchase of our first industrial warehouses and office space saw ETTB and Chevalier firmly establish their presence as live event caterers.
Eat to the Beat and Chevalier have a parent – the Intercontinental Catering Company becomes the holding company of the group.
Eat to the Beat are awarded the title of Favourite Caterer in the Music Business at the inaugural LIVE! Awards and go on to win it in 1993 too.
Eat to the Beat are found catering on 17 tours during October alone!
Eat to the Beat are honoured with Favourite Caterer at the LIVE! Awards again and again in 1997 and catering for the Three Tenors!
Sticking with the food & beverage theme e2B Logistics is formed working with an at the time little known energy drink called Red Bull.
Millennium Sails is incorporated into the group and we purchase a second warehouse.
Eat to the Beat win the final LIVE! Award for Favourite Caterer in the music business.
Client list, stock, equipment – it’s all growing and e2B need more space, so a third warehouse and office space is purchased. GIG SPORT becomes a division all of it’s own.
Chevalier unleash their creative side as they become Chevalier Event Design, the Group name becomes Global Infusion Group or GIG – clever huh?! – and ETTB Inc is officially formed in the USA
Eat to the Beat are honoured win the Favourite Caterer at the Total Production Awards and be a part of Band Aid!
Total Production Favourite Caterer and the Silver Event Award for Event Supplier of the Year. Catering for talented & generous artists at Live 8.
The CEA Eventia Award for Caterer of the Year & another year as Favourite Caterer at the Total Production Awards plus Roger Water’s The Wall Aftershow Party.
Favourite Caterer at the Total Production Awards and the Silver Event Award for Event Supplier of the Year & catering at Downing Street!
GIG Middle East opens in Doha with our partner company Dunes Catering. Plus Eat to the Beat are honoured to be recognised once more at the Total Production Awards for the 5th year in a row.
Our GIG Asia office opens in China. Meanwhile other highlights included cateirng for HM Elizabeth II at the opening of the South Hook Terminal in the UK.
GIG move to Chesham to new larger premises in preparation for London 2012, Globestar Entertainment join the Group and we win the UK:Event Awards for Best Caterer.
Brand Infusion joins the group as partners, we win the MIMA Award for Best Brochure Intermediary Award and Favourite Caterer at the Total Production Awards.
Favourite Caterer at the TPI’s, Best Service Provider at the Arthur Awards and Best Caterer at Top Dog. e2B double their warehouse space and for the Olympics GIG become the first caterer with VCP status.
The year of the snake was good to us, a busy year consisting of a re-branding of GIG and our divisions as well as events and tours around the world topped off with an FSB Buckinghamshire Business Award for Service Excellence!
GIG receive a Queen’s Award for Enterprise in International Trade 2014; and if that wasn’t enough, we are named Buckinghamshire Business First’s ‘Company of the Year’ and ‘Exporter of the Year’! All of which we are extremely proud of – it’s been a good one!
Here we are, 31 years on… We continue to grow our client base whilst still working on many well established events… Who knows what interesting challenges are just around the corner, but we are excited to see what is in store for us!
Global Infusion Group (GIG) has been named Lloyds Bank ‘Exporter of the Year’ in recognition of its outstanding international trade results at the Buckinghamshire Business First Awards. GIG have also been awarded the coveted prize of Company of the Year, presented by Philippa Batting, said that the top award of the night was ‘the award recognises and rewards an outstanding organisation whose growth, ambition, quality of management and ethos have enabled it to out perform its peers.’
Global Infusion Group incorporating Eat to the Beat, GIG…fyi, …e2B… & GIG SPORT – are honoured to announce that they have received a Queen’s Award for Enterprise in International Trade, given only to companies or individuals who are outstanding in their field. Judged on continuous achievement in international trade, GIG would like to say a big thank you to all of our crew, clients and suppliers for all the support, dedication and hard work over the last 30 years!
From all of us at Eat to the Beat and GIG we hope you have an egg-cellent Easter Weekend filled with plenty of lovely things to eat!
And don’t forget…chocolate is not just for Easter!
Back in 1984 when Eat to the Beat founding division of Global Infusion Group was born, Frankie Goes to Hollywood was Number 1, now in 2014 as the Opening Ceremony for the Sochi 2014 Winter Olympics takes place and with teams working across the globe. Eat to the Beat have celebrated their 30th Birthday. We’d like to say a BIG thank you to all our clients, crew, friends and of course family that have worked with us, alongside us and taken us on tours, festival sites and on location. Here’s to the next 30 years!!
Following a memorable awards evening packed with networking and eating, two of our favourite pastimes, we’re proud to announce that we were the winners of the ‘Service Excellence’ category and runner up in our ‘Enterprising Business’ entry and. A category we’re very proud of winning, to be recognised by our peers and fellow business leaders for meeting the needs of our clients providing them with the best care possible.
Inspired by London 2012 and all that GIG saw and helped to achieve, GIG are now in the process of obtaining the ISO 20121 certification which provides sustainability requirements to the event industry and is recognised as an international standard.
In addition GIG have passed their ISO 9001 and ISO 14001 annual audit for the 4th consecutive year.
In September 2013 GIG visited Sao Paulo and Rio de Janeiro with UKTI on their major events mission.
“UKTI continue to provide first class sports missions around the world and have assisted in connecting us [GIG] to the right people. Visiting a brics economy like Brazil with UKTI adds credibility and confidence as part of the ‘Great Britain’ brand. We hope to be operating in Brazil by the end of this year  and we look forward to this an exciting new development for all of the company.”
With their roots in the music and events industry, a film & TV division firmly established and 31 years experience catering around the world. Eat to the Beat are proud to have a client list that runs from A-Z.
Working their way from location to location on film & TV shoots to worldwide music and production tours, one off shows and providing dressing room riders ETTB are known on site for their smiles, delicious & freshly cooked food. ETTB create a haven for artists, crew and production alike to relax in, creating a home from home – taking the corporate out of hospitality and working as an extension to a team so all you have to do is enjoy the food & ambience.
GIG…fyi understand all the ingredients of an event from a sit down dinner for 50, a cocktail reception for 200 or an intimate gathering of 12. GIG…fyi have all the tools at their disposal to create something deliciously different for your wedding, corporate function or launch to suit every palate and any occasion.
From concept through creation to completion GIG…fyi pull together all the finishing touches – putting the posh in nosh and innovating the art of entertaining GIG…fyi will design a bespoke menu and style perfectly suited to your event.
e2B offer unique event services, distribution strategies & storage solutions with 19 years experience in logistics & brand support.
With over 90,000sqf of warehousing e2B safely and securely store a huge array of event equipment, sampling products and stock.
With a team practiced in complex kit consolidation, accurate picking & an extensive knowledge of our storage system & stock e2B works seamlessly.
e2B support their clients creativity as they continue to build brands that perform.
GIG SPORT offer a complete turnkey catering solution for all manner of live sporting and automotive events.
Whether on an Olympics event field, the ice lakes of Inner Mongolia, world class stadiums or the slickest of racetracks GIG SPORT have the experience and knowledge of large scale sporting events essential for delivery on this scale.
All of GIG SPORT’s menus are designed with the target audience in mind and perfectly tailored to provide a complete nutritional balance with freshly cooked meals and a variety of choice to suit the cuisines of the world.
Brand Infusion is a specialist Prop & Product Placement Agency which establishes targeted exposure for brands within the content of Television, Film, Online & Live Events. We are based at Elstree Studios, London’s No. 1 TV & Film Studio.
In an increasingly fragmented media environment, brands require creative solutions. Bringing together top flight industry professionals from the Product Placement & Event sectors, Brand Infusion achieves effective, accountable brand exposure.
Globestar Entertainment is our specialist entertainment company working across the UK and globe, specialising in show stopping performances from London’s brightest young talent; from the fabulous Globe Girls, our Pearls n Pecs Boys, to the enormously talented singers who make up The Show Must Go On and Geek Chic.
Neil Armishaw (the original Globe Girl) Director of Globestar Entertainment has brought together some of London’s finest performers to make your event simply amazing. Globestar always provides “entertainment with experience”.
Dunes Catering are our partner company in the Middle East. Specialising in Contract catering and Lebanese Meze for clients including Hilton Hotels, Ramani Hotels, Spinneys, W Hotel, St Regis Hotels, The Four Seasons & Qatar Airways. Dunes also provide retail products to Carrefour, MegaMart & C4 Market.
With a wide base of experience covering retail items; the provision of canapés and finger food for hotels and restaurants; on site location catering; Dunes Catering are the indisputable choice when selecting a caterer to exceed your expectations