GIG ...e2B...


The Logic in Logistics


Your Brand in Safe Hands





With 19 years of experience in logistics and brand support, …e2B… offer unique event services, distribution strategies and storage solutions to a host of household name brands. With unrivalled facilities and a dedicated team, we offer a bespoke service to fit our clients’ requirements.

With over 90,000 sqf of warehousing, we safely and securely store a huge array of event equipment, sampling products and stock. The team, practiced in complex kit consolidation, accurate picking and with extensive knowledge of our storage system, are able to provide consistent excellent service. In this way, whether exciting new start-up, or big name brand, we can support our client’s creativity as they continue to build brands that perform.


Red Bull
Red Bull

Not Just a Drink

At e2B we pride ourselves on our longstanding relationship with iconic drinks brand, Red Bull.

Working closely for 19 years, we continue to provide live support for over 1600 annual events, including the acclaimed Air Race, Cliff Diving and X-Fighters tour.

To ensure the smooth-running of such prolific events we store and maintain all equipment on site. All stock holding information is then readily available to the Red Bull team via our bespoke online system, which also allows the team to request quotations and add events to our busy calendar; with the brand continuing to grow, we grow with them!


Stand out from the crowd

e2B work alongside Red Bull, Vita Coco, Propercorn, Graze and Funkin to ensure their presence at tradeshows across the UK is not only seen but felt and remembered.

Manufacturing tradeshow stands and working closely with each client e2B understand how to get the brand noticed amongst the hundreds of other brands trying to make their presence felt.

From the 20 plus tradeshows for Red Bull, to the bespoke stands we build and maintain for Vita Coco - we are ready to turn our hand to almost anything.

Innocent Smoothies
Innocent Smoothies

Innocent Inspires

for 13 years e2B have worked alongside Innocent as the company grew from an initial idea into the household name we all recognise today.

Day to day operations include sending out sampling packs to the end consumer, retail outlets, POS send outs and national sampling campaigns.

Providing chilled storage for all their sampling products e2B have a dedicated team who keep Innocent ahead of their ‘Enjoy’ by dates and up to date with stock levels throughout the year. It doesn’t just stop there, we also look after all of Innocent’s event logistics requirements including grassing Innocent fridges and equipment and Innocent’s experiential marketing.

Funkin cocktail mix
Funkin cocktail mix

Your Bar, Your Rules

There aren’t many people who can say no to a cocktail from the simply elegant to the exotic and even the masculine Funkin has a ready made cocktail mix for everyone.

Working with Funkin e2B provide distribution across the UK sending out sampling packs to the end consumer, retail outlets in national sampling campaigns and the pick & pack of branded bar equipment and samples.

Providing a dedicated help desk for any order enquiries from consumers and retailers e2B also manage international exports to USA and Europe and imports from the producers in France.

Stock management and orders are managed by the e2B team through a B2B ordering system. Your bar, Your Rules.

Vita Coco
Vita Coco

A Coconut Trend

...e2B... are proud to say we have been working with Vita Coco since 2012. Looking after Vita Coco’s event logistics, POS & sampling send outs, e2B also pick and pack sampling kits for the end consumer as well as their experiential marketing activity, tradeshow installation and event equipment storage and maintenance.

It’s all about solutions, never problems! We’re looking forward to seeing what the future brings and where the Vita Coco brand will take off next!

Red Bull
Red Bull

To Infiniti

e2B work with Red Bull Racing on their productions including the Red Bull Home Run in Milton Keynes, Red Bull Fan Day at the Red Bull Racing Factory, and the Silverstone British Grand Prix After Party and various media events.
With a dedicated team and management e2B work with Red Bull on design and concept implementation, including CAD design and event solutions for each project which includes staging, lighting, experiential areas, facilities, marquees, power requirements and audio visual to list but a few.


The Taste of Italy

e2B were approached in early 2010 by Italian pesto brand ‘Sacla’ to provide a complex pick and pack, next day delivery solution to their new promotional hamper campaign.

e2B’s experience of large scale distribution – including hampers, for companies including Innocent and Red Bull – storing both ambient and chilled ranges managed under strict HACCP process and in accordance with ISO 9001 and 14001 is where we excel.

Each hamper is beautifully straw packed with unique Sacla products. The packaging ensures that the contents are kept safe and secure in transit whilst offering the correct branded effect.


Please select a date to change content and use the arrows to navigate through the years.

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    1997 - A Little Known Energy Drink

    In 1997 Eat to the Beat were approached by Harry Drnec who had great ideas for the launch of a new and relatively unknown energy drink… Red Bull. Eat to the Beat were asked to provide support in looking after Red Bull’s event logistics and POS distribution.

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    1998 - On target

    Eat to the Beat gain it’s second sibling with the birth of e2B Logistics, working in synergy with ETTB e2B were given a year’s target to get Red Bull on all artist riders that ETTB were working with while continuing to look after Red Bull’s Live Event support.

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    1999 - Strength to Stregth

    People are starting to recognise the now iconic cans of energy drink and Red Bull are going from strength to strength! All good signs for e2B who are now working with Red Bull as their exclusive partner and looking after all experiential marketing and event logistic needs.

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    2000 - Giving Red Bull Wings

    While Red Bull’s adrenaline filled events continue to gain attention, the experiential marketing side of the business is growing; surely everyone recognises those cans and adverts by now!

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    2001 - Expanding

    e2B Logistics needs more space!! A second warehouse is purchased and e2B begin to spread their own wings.

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    2002 - Every Little Helps

    2002 saw new horizons forming, providing Experiential Marketing support for a national Tesco store campaign working alongside ID Experiential.
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    2003 - Intro-Juicing

    Innocent joins e2B and becomes our second official client. By providing chilled storage and distribution as well as event support, we help Innocent reach their goal of becoming a household name and brand.

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    2004 - Sophistication in a Puch

    Client number Three! Funkin joins e2B for their retail, POS, storage and distribution needs. A bespoke online web ordering system for Red Bull managed by e2B, goes live.

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    2005 - Busy Days. Dry Nights.

    e2B Logistics support Pampers at the London Baby Show, providing experiential marketing and brand support. Red Bull kept us busy with live event support at the Notting Hill Carnival and the Art of Can competition.
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    2006 - One Difference

    With One Water on board, e2B’s client list now features an energy drink, fruit smoothies, cocktail mixers and bottled water – we like this non-competitive feeling! Out on the road we provided experiential support for Innocent’s Festival Fruit Stock.

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    2007 - Let Good Things Happen

    As our clients’ continue to grow, we have a busy year of distribution, sampling campaigns and events. e2B also provide campaign support across the UK with Mercure Hotels and Method Two.

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    2008 - Red Bull Gives You Wings

    e2B provide brand support for the renamed Innocent Village Fete, held in Regents Park and attracting over 30,000 festival goers. Another exciting year for Red Bull, as e2B are on hand for the infamous Red Bull Air Race!

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    2009 - Hats Amazing

    One Water continue to donate all profits to the installation of PlayPump water systems; with the help of e2B, a six meter replica pump is installed in London Heathrow T5 to continue to raise awareness. e2B begin their first year of hat tagging and distribution for Innocent’s ‘Big Knit’ campaign.

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    2010 - More Clients

    We welcome two new clients to e2B; Vegware and Sacla. In addition, we provide live event support at Red Bull X-Fighters and launch experiential marketing campaign, ‘Show us your Vits’ for Vitamin Water.

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    2011 - Synergies

    To mark the end of a fantastic season for Red Bull Racing, e2B step up to the challenge and take on the production for the Red Bull Racing Home Run in Milton Keynes. 2011 also brings with it the launch of Brand Infusion.

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    2012 - Space for More

    With a new 35,000sqf warehouse acquired in Watford, close to the M25 and the M1, we’ve doubled our space! VIVA Beverages becomes the latest addition to our client list.

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    2013 - Hydrate Naturally

    Teaming up with an industry expert and using our years of knowledge and experience, we launch e2B #retail. Meanwhile, Vita Coco joins our ever growing client list. To finish the year in style, we’ve rebranded to …e2B…

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    2014 - Jetting Off...

    e2B China launches with Red Bull as the Formula 1 season stops in at the Shanghai International Circuit. And if that wasn’t exciting enough… e2B was involved in the brand support of Vita Coco at Nike’s women only 10K run and travelled to Milan, Amsterdam, Berlin, Paris and London, providing and installing branded event equipment and stock to each overnight event.

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    2015 - In the Wings

    As our client list continues to grow, 2015 looks to be one of our busiest years to date! In the past 6 years we have gone from having 7,500 sq ft of warehouse space to 87,000,00 sq ft and there’s no stopping us there! Watch this space…

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    2016 - Wings for Life

    In 2016, …e2B… were delighted to announce our official charity partner, Wings for Life, a not-for-profit spinal cord research foundation. Over the year …e2B… couldn’t have been happier to team up with the charity, whether it was through The World Run, The Cord Club, or our festive mannequin challenge!


Latest News

  • The Wings for Life World Run is a completely unique running event held in 24 locations across 23 different countries. All participants start running at exactly the same time around...

  • Wow, what a year 2016 was…thank you to everyone for your support. Here is to an amazing 2017!

  • Still relatively young, The Snaffling Pig & Co had a crackling 2016 – and started working with our logistics and brand support company, ...e2B... We kicked off our relationship...

  • 2016 was a very busy year for a GIG office favourite - Propercorn. With a number of new product launches and large volumes of sample send-outs, the year ended...

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UK and Europe

Global Infusion Court,
Nashleigh Hill, Chesham,
HP5 3FE,
United Kingdom
  • 01494 790 700
  • 01494 790 701

UK and Europe

Unit A1 & B1, Greatham Road,
WD23 2NZ,
United Kingdom
  • 01923 200 080


12400 Ventura Blvd, #356,
Studio City,
  • +1 805 766 3349


108a & 108b German Centre, 88 Keyuan Road,
Pudong, Shanghai,
  • +86 21 289 863 78 (Catering and Office)
  • +86 21 289 863 77 (Restaurant)

Middle East

PO Box 114477,
  • +971 56 942 0708

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