Eat to the Beat

The Roll in Rock

The Roll in Rock

The Tea in TV

The Tea in TV

About

We have fed Alicia Keys, AEG, Amy Winehouse, Barbara Streisand, BBC, Bill Bailey, Cirque du Soleil, David Bowie, Eddie Izzard, Faithless, Glastonbury, Got to Dance, Iron maiden, Jay-Z, Justin Beiber, Lady Gaga, Live Nation, Michael McIntyre, Nirvana, The Offspring, Queen, Prince, Reading and Leeds Festival, Roger Waters, Status Quo, Strictly come Dancing, Take That, The Eagles, UB40, Van Halen, Wet Wet Wet, The XX Yahoo ZZ and all their crew, managers, promoters, agents, rodies, mothers, girlfriends and dogs...

About

It doesn't matter who you are, we'll feed you like a star!

With their roots in the music and events industry, a film & TV division firmly established and 31 years experience catering around the world. Eat to he Beat are proud to have a client list that runs from A-Z. Working their way from location to location on film & TV shoots to worldwide music and production tours, one off shows and providing dressing room riders ETTB are known on site for their smiles, delicious & freshly cooked food. ETTB create a haven for artists, crew and production alike to relax in, creating a home from home – taking the corporate out of hospitality and working as extension to your team so all you have to do is enjoy the food & ambience.

Portfolio

Coldplay perform live
Coldplay perform live

Mylo Xyloto

Since ‘Parachutes’ in 2000, Eat to the Beat have been involved with all Coldplay’s tours building a close relationship with the band, managers and crew across the USA and Europe.

In 2011 Coldplay embarked on their tour, ‘Mylo Xyloto’. Once more, Eat to the Beat could be found backstage hard at work serving great food and service.

With 1 universal team travelling with the tour and 2 advance teams prepping the next location alternately, our crew could really hit the ground running with unrivalled efficiency. Working with Coldplay has always and hopefully will always be a pleasure.

Catering service
Catering service

Million Pound Drop

Eat to the Beat have been involved with The Million Pound Drop since its inception in 2010 working on 5 series on location with Davina McCall and the rest of the team.

It has been a delight catering for a variety of tastes onsite at Three Mills Studios. From hearty Barnsley Lamb Chops served with New Potatoes, to the exotic Moroccan Chicken infused with Saffron & Honey, our crew really got creative.

Our relationship with Endemol has grown every year, allowing us to expand our expertise into other shows such as 10 O’clock Live and The Bank Job. With our fleet of kitchen trucks at the ready, we are able to cater almost anywhere!

Dressing room catering service - snacks, coffee, drinks and full meals
Dressing room catering service - snacks, coffee, drinks and full meals

No request too small...

A dressing room rider.

For some companies this phrase fills them with dread but not Eat to the Beat. Having worked around the world providing catering services for the past 31 years, Eat to the Beat have had every weird and wonderful request you could possibly imagine.
Whether it’s an American band seeking some home comforts, or a UK band hoping to take their favourite food on the road, we’ve got it covered. We aspire to meet the needs of every artist and ensure that their rider details are kept on a strictly need to know basis.

No matter how outlandish, give us your list and consider it done.

Contact Us
Exquisite catering food
Exquisite catering food

Google’s Zeitgeist

Google’s Zeitgeist conference is one of the most high-powered gatherings of business leaders, politicians and some of the world’s greatest thinkers.

Since its beginning in 2010, the UK Zeitgeist Conference has been held at The Grove Hotel, Watford and Eat to the Beat have provided catering services for the crew setting up the event every year since.

Eat to the Beat load in to site up to a week prior to the event. As so much activity goes on during the build up, the crew involved with the set up require a hearty lunch and dinner as well as some overnight meal services to keep them going!

Excellent comedy at it's best...
Excellent comedy at it's best...

Funniest Tours Around

Some might say the new ‘rock n’ roll’ is comedy, with some of the biggest names going on tour and regularly selling out arenas across the UK.

2011 saw ETTB provide catering for Lee Evans on his tour ‘Roadrunner’!
In 2012 we were out on the road with Michael McIntyre for his UK tour spanning 71 shows over 107 days.
This year we have provided Russell Brand with his catering requirements during his shows at Hammersmith Apollo. Eddie Izzard took us on his European leg of his ‘Force Majeure’ world tour, with 45 shows in 64 days. Plus a UK tour with Micky Flanagan.

…We’ve had a laugh!

An assortment of canapes
An assortment of canapes

Bieber Fever

Eat to the Beat were initially called upon to cater for Justin’s first tour in 2011 by regular clients AEG live. We provided a selection of our trademark premium quality catering at 23 shows across Europe. In 2013 when Bieber returned to the UK, Eat to the Beat were on hand to provide the same specialist service in crew and artist catering. This tour gave ETTB the opportunity to excel as a company that relentlessly strives to provide the very best for our clients.

As the Bieber tour makes its way around Asia, our team based in Shanghai, are on hand to provide artists and crew catering for the tour whilst they play in Shanghai.

Leeds music festival
Leeds music festival

Reading and Leeds

At Eat to the Beat we pride ourselves in being able to get the job done and get it done well with elegance, even in the most challenging of situations or locations.

In 2015, we celebrated our 27th year catering Reading Festival and we also enjoyed a very damp Leeds festival! As Luke Cowdell in Access All Areas put it, “Crew catering was in the middle of a running river!” Our kitchen flooded! Despite the somewhat soggy facilities, we supplied great catering as always.
Some might say we’re there more often than the rainclouds! But whatever the weather, we’ve got you covered for your breakfast, lunch and dinner.

Fine dining for VIP guests
Fine dining for VIP guests

Cirque du Soleil

ETTB have been catering for the Cirque teams across Europe, the UK & Asia since 2003. With extensive worldwide tours, ETTB’s expertise is crucial in ensuring the teams eat fresh, highly nutritious meals throughout.

We provide a home from home on the road working with Cirque most recently on Varekai, Saltimbanco, Michael Jackson: The Immortal World Tour and Alegria. Throughout Winter 2013 we also enjoyed the opportunity to cater Kooza during their stretch of shows at the Royal Albert Hall.

In our years of touring we have a recipe for just about everything and an everlasting passion for food that goes into every meal we make!

ETTB were thrilled to cater for some of the biggest names in music
ETTB were thrilled to cater for some of the biggest names in music

V-Fest

V Festival was first held in 1996. It is now held annually in Hylands Park, Chelmsford & Weston Park, Staffordshire. Eat to the Beat have been working with V fest since 2009. We also provide a team to work with Blink TV at stage 2.

In 2013 we provided V festival crew and artists with our trademark first-rate cuisine, dressing room catering and a very popular artist’s sweetie station! We served 20, 000 delectable meals which took 51 of Eat to the Beats finest caterers, including dedicated overnight staff.

ETTB were thrilled to cater for some of the biggest names in music including Beyonce, Kings of Leon, Stereophonics and Ellie Goulding.

The ETTB Story

Please select a date to change content and use the arrows to navigate through the years.

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    1984 - 1 Rig, 1 Man

    George Orwell wrote about it, ‘Relax’ by Frankie Goes to Hollywood was number one and Eat to the Beat was born on February 7th. Touring with Joe Jackson, Iron Maiden and an In House catering contract.

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    1986 - Moving on Up

    1986 saw ETTB cater for Queen, UB40, Monsters of Rock at Donnington and Reading Festival for the first time!

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    1987 - Cooking with Gas

    Finally gave up on the Potato Oven! Catering for David Bowie and then Genesis at Wembley Stadium. Hunting of the Snark at the Royal Albert Hall. Tours for Wet Wet Wet and The Beastie Boys.

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    1988 - Branching Out

    ETTB Film & TV division is created with the purchase of our first kitchen truck & our corporate hospitality division. 2 tours in Russia, Howard Jones & Frank Zappa amongst others.

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    1989 - Moving Out

    Ran out of space in the garage so it’s time to move into our first industrial warehouse and office space! Highlight of the year, a new breed of festival the ‘Rare Agricultural Breed Tour’ (see what we did there!?)

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    1990 - What a year!

    ETTB catered for Roger Waters ‘The Wall’ in Berlin, Nelson Mandela at Wembley Stadium and Frank Sinatra all in the space of 12 months. PLUS Mary Shelley-Smith joins our Crew!

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    1991 - Pop will eat itself

    We’re off again, back to Russia with Rev. Billy Graham, touring with Nirvana and keeping Kylie Minogue’s famous derriere in shape on their tours. Global Infusion Group is formed.

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    1992 - Our First Award

    Honoured and privileged!! ETTB win the inaugural LIVE! Award for Best Catering Company in the music business! Tours with Red Hot Chilli Peppers, Rush and Take That.

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    1993 - Second Year in a Row

    An eclectic year for ETTB – Noel Edmonds Garden Party, the Bolshoi Ballet with our Russian Chefs and then to Italy with a Kitchen Truck for Zucchero plus our second LIVE! Award. We love what we do!

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    1994 - On Location

    Getting into the spirit of all things detective ETTB went on location with Poirot. Tours included Blur, Garth Brooks, Elvis Costello and the Proclaimers. Plus of course our 10th Birthday!

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    1995 - 17 Tours, 1 month

    A year of numbers – our 3rd kitchen truck – the Dining Bus, 15 rigs and 17 tours all out at one time in October. A Rolling Stones Show in Paris, plus an in house contract at Westway Studios.

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    1996 - Girl Power

    Winning another LIVE! Award, Bonnie May left the road to work in the office and have a baby, Glastonbury and plenty of tours such as ZZ Top, Pulp and of course the Spice Girls.. What a year!!
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    1997 - Hands Full

    A Star War’s party, Sonia’s Karaoke Challenge, our 4thLIVE! Award and Harrie May joins the world! Tours from Duran Duran at the rock and roll end of the scale to the truly glam, Dame Shirley Bassey.

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    1998 - Spaghetti All round

    ETTB get their name in the Guinness World Record Books for the largest bowl of spaghetti!! Catering for the MOBO Awards, Judas Priest and Stereophonics. e2B logistics is formed.

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    1999 - Use the Force

    ETTB were on hand for the record breaking Comic Relief catering for Artists and Crew, which saw a fantastic £35 million raised. Star Wars tour, Party in the Park and Homelands Festival.

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    2000 - Millenium

    Catering at the Royal Military Tattoo, the Hampton Court Music Festival and tours with Duran, Duran, Barry Manilow and Prefab Sprout. We were also honoured with winning the final LIVE! Award.

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    2001 - Another Great Year

    Festival of the Sea, Harry Potter Press Junket and Peter Cook Tribute. Bjork, Coldplay, Elvis the Concert, Ash and Faithless to list a few, we’re not ones for resting on our laurels!

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    2002 - Time to join HQ

    A year of ‘big one’s – the Golden Jubilee, 18 years working with Iron Maiden – here’s to many more, and Mary joins the office team leaving the road behind – well for the most part at least!

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    2003 - Fashion, Music, Circus

    Fashion Rocks, Cirque du Soleil, Christina Aguilera, Eddie Izzard, The Eagles in the US and Daniel Bedingfield. Proud winners of the inaugural award for Favourite Caterer at the Total Production Awards.

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    2004 - Do They Know...

    …it’s Christmas? ETTB are proud to have been a part of Band Aid 20! Plus catering at the Vodafone Ball, Download and tours with White Stripes, Offspring, Norah Jones and the Eagles.

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    2005 - Feed The World

    World Leaders at G8, crew and musicians at Live 8 ETTB fed people from all across the globe, won our 2nd TPI Award for Favourite Caterer and the Silver Event Award for Event Supplier of the Year.

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    2006 - Keep On

    We’re firm believers that if you love what you do it shows! TPI Favourite Caterer and Eventia Caterer of the Year. Tours galore, Barcelona for the Laureus Sports Awards & Lollapalooza in Chicago.

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    2007 - Reading Anniversary

    Our 21st Anniversary catering at Reading Festival, back in our usual spot at Glastonbury, on the road with Take That, Amy Winehouse and Mika. Plus facing the dragons, catering for Dragon’s Den on location.

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    2008 - Viva la Vida

    Highlights in a paragraph: Coldplay, Leonard Cohen, Reading & Leeds, V Festival, Glastonbury, Big Chill, London Calling. 60 Minute Makeover, Dancing on Ice and a Total Production Award for Favourite Caterer.

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    2009 - Variety!

    …is the spice of life! From the London G20 Summit to Britain’s Got Talent, Varekai with Cirque du Soleil to Ultravox, Michael McIntyre, Pet Shop Boys and UB40 and another award for Favourite Caterer!

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    2010 - A Religious Occasion

    Catering for the Pope during his Papal Visit to the UK a little different to our Rock n Roll roots but all taken in our stride. A little more what you might expect to see – 30 Seconds to Mars, Cirque du Soleil and Tim Minchin.

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    2011 - In House in the USA

    We’re here to stay – very excited to be an in house caterer at the Merriweather Post Pavillion! Justin Bieber, Stereophonics & Bill Bailey also kept us busy.

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    2012 - Triple Gold!

    We’ve got the triple gold without competing at the Olympics! TPI Favourite Caterer, Top Dog Best Caterer and the Arthur Award for Best Service Company. Lots of celebrating and lots of catering!

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    2013 - What a Year!

    An award winning year which saw us providing services for the likes of Jessie J, Ellie Goulding, Macklemore, Justin Bieber across Europe and as far as China, we also went on tour with our longest standing client Iron Maiden with whom we’ve been with for 30 years!

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    2014 - ETTB's got talent!

    An award winning year for ETTB, as we received the award for the ‘Best Crew/Artist Catering’ at the Festival Supplier Awards. We continue to build our client base, whilst continuing loyal relationships with those we have worked with since the start! Drake’s (UK & US) tour and Lady Gaga’s artRave: THE ARTPOP Ball tour were definite highlights for 2014!

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    2015 - 31 Years on the Road!

    ETTB party like its 1984, as we celebrate 31 years on the road! Who would have thought it, all them years ago – 1 rig, 1 man… Thank you to everyone, including our clients, crew, friends & family who has worked alongside us on this successful journey! We’re excited to see what the next 31 years have in store for us.

Team

Latest News from ETTB


  • ....appearing in TPI magazine and at the Palm Expo in Shanghai.

  • After a phenomenal start in Nice, Coldplay rolled into the Olympic Stadium, Barcelona for the second night of their latest tour. Every so often on this tour Coldplay will...

  • Eat to the Beat (ETTB) have successfully completed one of their most prestigious assignments ever by catering Her Majesty The Queen’s 90th birthday celebration at Windsor Castle (#HMQ90)....

  • Dynamo’s #SeeingIsBelieving tour has well and truly lived up to the name and thousands have been left stunned throughout the tour with some absolutely mind-blowing magic! After 172 shows our...

  • Macklemore fans across the globe couldn’t have wished for a better start to 2016, with the release of their brand new album and the announcement of their tour. After such...

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UK and Europe

Global Infusion Court,
Nashleigh Hill, Chesham,
Bucks,
HP5 3FE,
United Kingdom
  • 01494 790 700
  • 01494 790 701

USA

12400 Ventura Blvd, #356,
Studio City,
California,
91604,
USA
  • +1 805 766 3349

Asia

108a & 108b German Centre, 88 Keyuan Road,
Pudong, Shanghai,
201203,
China
  • +86 21 289 863 78 (Catering and Office)
  • +86 21 289 863 77 (Restaurant)

Middle East

PO Box 114477,
Dubai,
Dubai
  • +971 56 942 0708

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